Echinacea purpurea 'Chunky Purple' - 2026

Echinacea purpurea 'Chunky Purple' is a bold, eye-catching perennial renowned for its large, deep magenta-purple daisy-like flowers with prominent bronze cones. Blooming from midsummer through early autumn, it provides extended colour and structure to borders, prairie-style plantings, or wildlife gardens. The upright, sturdy stems support chunky, vibrant flowers that not only create a striking visual impact but also attract bees, butterflies, and other pollinators, contributing to garden biodiversity. Its long-lasting blooms and robust habit make it ideal for both formal and naturalistic plantings.

Thriving in full sun with well-drained soil, 'Chunky Purple' is drought-tolerant once established and relatively low-maintenance. Regular deadheading encourages prolonged flowering, while leaving some seed heads provides winter interest and food for birds. This cultivar pairs beautifully with grasses, rudbeckias, and salvias, adding a splash of dramatic colour to perennial borders or mixed garden beds. Its combination of ornamental appeal, resilience, and ecological value makes it a highly versatile and reliable garden plant.