Rudbeckia fulgida deamii - 2026

Rudbeckia fulgida deamii is a robust, clump-forming perennial valued for its vibrant golden-yellow flowers with deep brown central cones. Blooming from midsummer into early autumn, it provides a long season of colour and texture in borders, prairie-style plantings, and wildlife gardens. The cheerful daisy-like blooms are a magnet for bees, butterflies, and other pollinators, while its strong stems and tidy foliage ensure it remains upright and attractive throughout the season.

Thriving in full sun and well-drained, moderately fertile soil, this hardy and low-maintenance plant tolerates drought once established and performs well in a range of soil conditions. Non-native to the UK, Rudbeckia fulgida deamii is prized for its reliability, resilience, and ability to bring warmth and vitality to late-summer borders.