Rudbeckia hirta 'Tiger Eye Gold' - 2026

Rudbeckia hirta 'Tiger Eye Gold' is a compact, clump-forming annual or short-lived perennial known for its bright golden-yellow daisy-like flowers with dark brown central cones. Blooming from midsummer into autumn, it provides long-lasting colour and texture in borders, containers, and cottage-style gardens. The upright stems and bushy habit make it ideal for mass planting, while the flowers attract pollinators such as bees and butterflies, offering both ecological and ornamental value.

It thrives in full sun in well-drained, moderately fertile soil and is low-maintenance, benefiting from occasional deadheading to prolong flowering. Non-native to the UK, it is celebrated for its vibrant, long-lasting summer display and suitability for naturalistic plantings or mixed borders.