Phlox paniculata 'Fairytale of the Ural' - 2026

Phlox paniculata ‘Fairytale of the Ural’ is a striking perennial admired for its upright clusters of soft pink flowers that bloom from midsummer into early autumn. The tall flower spikes rise above lush green foliage, adding height, structure, and long-lasting colour to borders, cottage gardens, or mixed planting schemes. Its nectar-rich blooms attract bees, butterflies, and other pollinators, offering both ornamental charm and ecological value.

Thriving in fertile, well-drained soil, this hardy perennial prefers full sun to partial shade and forms dense, low-maintenance clumps that return reliably each year. Deadheading spent flowers encourages further blooms and helps maintain a tidy habit. Phlox paniculata ‘Fairytale of the Ural’ combines long-lasting floral display, wildlife support, and resilience, making it a versatile and rewarding choice for UK gardens seeking summer and early autumn interest.