Verbascum phoeniceum - 2026

Verbascum phoeniceum is a biennial or short-lived perennial that forms a rosette of dark green basal leaves. In late spring to early summer, it produces tall, erect spikes adorned with saucer-shaped flowers in shades of pink, purple, or white. The blooms rise well above the foliage, creating a striking display in borders, gravel gardens, or wildlife-friendly areas. Its upright habit and vibrant flower colours provide vertical interest and ornamental appeal throughout the flowering season.

Ecologically, Verbascum phoeniceum is attractive to pollinators such as bees and butterflies due to its nectar-rich flowers. It thrives in well-drained soils and prefers full sun, tolerating alkaline and chalky conditions. The plant is hardy in UK gardens and drought-tolerant once established. Deadheading spent flowers can encourage further blooms and prevent undesired self-seeding. Its bright and varied flower colours make it a valuable addition to both decorative and wildlife-friendly plantings.