Verbascum phoeniceum 'Rosetta' - 2026

Verbascum phoeniceum 'Rosetta' is a short-lived perennial that forms a rosette of dark green, wrinkled basal leaves. From late spring to early summer, it produces tall, upright spikes of bright pink flowers with subtle yellow centres. The blooms rise above the foliage, providing vertical interest and a striking splash of colour in borders, gravel gardens, and wildlife-friendly plantings. Its upright habit and vibrant flower colour make it a standout in mixed perennial borders and cottage-style gardens.

Ecologically, 'Rosetta' attracts pollinators, particularly bees and butterflies, thanks to its nectar-rich flowers. It thrives in well-drained soils and prefers full sun, tolerating chalky or alkaline conditions. The plant is hardy in UK gardens and drought-tolerant once established. Deadheading spent flowers encourages further blooms and prevents undesired self-seeding. Its bright pink flowers provide both ornamental appeal and ecological benefits in garden planting schemes.