{"product_id":"echinacea-purpurea-alba-9cm-potted","title":"Echinacea purpurea 'Alba'","description":"\u003cp\u003eEchinacea purpurea 'Alba' is the white-flowered form of the purple coneflower. Its greenish-white petals fall back from large central cones that turn from yellow to a tarnished-brass shade as the stamens open and fade. Flowering from July into September on stems about 90cm tall, it brings late-summer light to sunny borders, prairie-style planting and gardens planted for wildlife.\u003c\/p\u003e\n\u003cp\u003eGrow in full sun in well-drained, moderately fertile soil; it is hardy through most of the UK and tolerates dry spells once established, but dislikes winter wet. Deadhead to prolong flowering, or leave seed heads standing for birds and winter structure, cutting back in late winter. Divide large clumps in spring every few years. Bees and butterflies visit the flowers. Protect new shoots from slugs.\u003c\/p\u003e","brand":"Lincspplants","offers":[{"title":"9cm Potted","offer_id":54539569168731,"sku":"ECHIA-PUR-9CMPOT","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0861\/1590\/9979\/files\/Echinaceapurpurea_Alba_01.jpg?v=1756288207","url":"https:\/\/www.lincsplants.com\/products\/echinacea-purpurea-alba-9cm-potted","provider":"Lincspplants","version":"1.0","type":"link"}