Rudbeckia subtomentosa 'Loofahsa Wheaten Gold' - 2026

Rudbeckia subtomentosa 'Loofahsa Wheaten Gold' is a vigorous, clump-forming perennial with rich green foliage and bright, golden-yellow daisy-like flowers with brown central cones. Blooming from late summer into autumn, it provides a long-lasting display that brightens borders, naturalistic plantings, and wildlife-friendly gardens. Its upright stems and prolific flowers attract bees, butterflies, and other pollinators, offering both ornamental and ecological value. The plant’s tall, sturdy habit adds vertical interest and late-season colour.

It thrives in full sun to partial shade in fertile, moist but well-drained soil and is medium-maintenance, benefiting from occasional deadheading to prolong flowering. Non-native to the UK, it is appreciated for its robust growth, extended bloom period, and ability to create a dramatic impact in mixed borders and naturalistic planting schemes.