Rudbeckia hirta 'Toto Rustic' - 2026

Rudbeckia hirta 'Toto Rustic' is a compact, clump-forming annual or short-lived perennial featuring warm orange-gold daisy-like flowers with dark brown central cones. Blooming from midsummer into autumn, it adds vibrant, long-lasting colour to borders, containers, and cottage-style gardens. Its tidy, upright habit and prolific flowering make it ideal for massed plantings, while attracting pollinators such as bees and butterflies, offering both ornamental and ecological value.

It thrives in full sun in well-drained, moderately fertile soil and is low-maintenance, benefiting from occasional deadheading to encourage extended flowering. Non-native to the UK, it is appreciated for its striking colour, compact habit, and suitability for naturalistic or mixed border plantings.